WGBH’s First Princess (1959)

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From Don Hallock

“It’s little…. It’s lovely…. It lights.”

What was it?

It was the “Princess Phone.” In about 1959 Ma Bell introduced this small, oval shaped, designer telephone in pastel colors, probably to appeal to women and teenage girls.

It was an early touch-tone model with keys that lighted when the handset was picked up — and seems to have been intended for use especially in bedrooms.

The only commercials that were ever shot in 84 Mass. Ave. Studio A were for the Princess Phone. Greg Harney directed.

We all thought that doing commercial work would be a new income source for the station, but no more was ever done there.

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