WBUR-FM 90.9 has long been a Boston Goliath, with a news-and-talk schedule that’s been a model for public radio nationwide.
But now it appears that thousands of listeners are leaving WBUR and tuning into WGBH-FM 89.7, which last year replaced music programs with news and talk shows very much like WBUR’s — sometimes running the same National Public Radio shows at the same time. …
Since January 2010, when WGBH changed formats, to this past January, the WGBH audience grew by 16,000 listeners, or 6 percent, to 269,000 people, according to the Arbitron ratings service.
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