From the Boston Globe

On Twitch Creative, artists get an audience

twitch-globeSince launching in 2011, Twitch, the massive live-streaming video platform acquired by Amazon for nearly a billion dollars in 2014, has primarily been understood (blame the tagline) as “social video for gamers” — that is, a place for gamers watching other gamers game. (And, skeptics, speaking as a man who’s spent a considerable micro-percentage of the past three decades happily watching people other than myself play “Zelda,” from my pre-Web adolescence all the way up to last week on the sofa with hubby, I can and will attest to the actual entertainment value in this.)

But a growing portion of Twitch’s 100 million-plus monthly viewers aren’t just logging on to watch the hordes battling through “League of Legends” or “Counter-Strike: Global Offensive.” They’re also quite into knitting and watercolors.

Last October, Twitch launched a new vertical, landing page, whatever — simply titled “Creative.” As the company observed more and more of its 1.7 million monthly broadcasters breaking terms and live-streaming non-gaming activities, the site’s Rules of Conduct were revised to permit such broadcasts, and the Creative page was created as a way to corral and showcase this growing sect of the usership.

Creative celebrated the launch by hosting an authorized series-long marathon of Bob Ross’s instructional PBS program “The Joy of Painting.” Similarly, last week, a marathon rebroadcast of Julia Child’s “The French Chef” marked the launch of twitch.com/food, a 24/7 platform for livestreamed cooking (a realm also under exploration by some YouTube vets with the newly launched Nom network).

Read more at the Boston Globe

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Russ Fortier

I noted with interest (and some alarm) that WGBH is releasing “The French Chef with Julia Child” to Twitch!, and possibly to Nom. I directed this series in the early 1970s. I hope that future releases of any product of WGBH’s which was produced at or by WGBH will be accompanied by agreement that either the program will be presented as produced, or that manipulated programs, i.e. edited, will contain an appropriate disclaimer. An example is the re-transmission of The French Chef on The Food Channel. The programs were edited by The Food channel to fit their commercial format, which… Read more »