Meeting the original Rocky, 1964

Reading Time: 4 minutes

By Steve Gilford

I am addicted to “On This Date in History” type columns listing of significant anniversaries of events, births, etc. On September first, I realized that day was the birthday of three people I connect with ‘GBH.

The first was Alan Dershowitz, a high profile defense lawyer, a constitutional law expert as well as a Harvard Law School Professor and a frequent guest on Louis Lyons News and on WGBH public affairs programming. As stage manager, I often had the opportunity to chat with him. He was just one of the nationally known figures who were regulars in our studio.

The second whose birthday was September 1 is Seiji Ozawa. I never had anything to do with him personally but he and the BSO were regular and much appreciated features on our air. However, it’s the third person I want to write about.

To do so, I need to return to 1964. It was an election year. when WGBH didn’t yet have a real news department. Lyndon Johnson was running against Barry Goldwater. Further down the ballot, Joseph Fernandes, the founder of Fernandes Supermarkets, was running for State Treasurer.

To advance his cause, he had called a press conference in Boston to explain his agenda if elected. To encourage reporters to show up, the press conference was to be held over lunch at Anthony’s Pier 4, one of the city’s premier seafood restaurants. Invitations went out to the news departments of local television and radio stations as well as to reporters at the newspapers in the Greater Boston area.

As I mentioned earlier, WGBH did not yet have a news department but we got an invitation and somehow the invitation was passed on to me. Not long out of college and working for what WGBH, in the mid-Sixties, called a salary, the thought of a free lunch at Pier 4 was tempting and I gave in.

I decided that I could just slip in among the others there and if asked I could give my station affiliation. I figured no one would quiz me about my non-existent news department. On the appropriate date and time, I drove with my motorcycle to the waterfront. rearranged my clothes so I didn’t look quite so obviously windblown and walked in to meet Mr. Fernandes and what I expected would be a score or two of journalists.

Entering the dining room that had been reserved for the press conference, I saw that there were only three other people there. A determinedly cheerful Joe Fernandes stepped over to me and introduced himself and his two companions, Rocky and Frankie. What struck me immediately was how different his friends were from each other. Frankie flashy, a big guy, overweight, kind of pudgy, with golden bleached hair. On his pinkie finger he wore a large gold ring the size of a World Championship Superbowl ring with what must have been his initials, FF, laid out in diamonds.

Rocky was a bit shorter, was dressed conservatively in slacks and a sports jacket that showed that he was in very good shape. I figured he must have been Fernandes’ bodyguard. I had no idea what Frankie did for Fernandes.

Fernandes told me why there were no other press people in the room. Ted Kennedy was running for re-election as Senator from Massachusetts. He was still suffering from a private plane crash that had killed the pilot and another passenger and now was a sentimental favorite to win re-election. He had been bedridden for months with his wife, filling in for him at appearances across the state. Reporters hadn’t seen much of him since the crash so earlier in the day when he had called a press conference in another part of Boston scheduled for the same time, reporters had no trouble figuring out which one to attend even if there wouldn’t be oysters and beer.

Now that I was the only one to have shown up, I had to explain that I was actually there under false pretenses but no one seemed to mind. That Fernandes was a regular viewer of WGBH helped.

Slowly it came to me that the big pudgy guy with the bleached hair was Frankie Fontaine. Those of us of a certain age will remember him from the Jackie Gleason show when Gleason, as Joe, the Bartender, would greet Crazy Guggenheim as he walked into his bar. That was Frankie and that was how each comic skit began. If you want to see him in action, Google Frankie Fontaine and Jackie Gleason on YouTube.

About Rocky? He was the third of the trio whose birthday was today but it took a while before I realized who he was. Finally there enough clues in the conversation and I realized that it the guy I thought was Joe Fernandes’ bodyguard was ”The Brockton Blockbuster”, “The Rock from Brockton”, the retired, undefeated World Heavyweight Champion, Rocky Marciano.

The three of them made me feel welcome, so much so that our lunch went on for nearly two hours. The talk was fun – about show business, about boxing, about a lot of different things. I don’t think we ever talked about the Fernandes campaign.

Their next stop was Springfield where Fernandes would be giving a speech that evening. We were having such a fine time that they made a serious effort to convince me to go with them. I felt I had to turn the offer down. Back at the station there were some things I had to finish by day’s end but I think it would have been a glorious trip.

Never again would have the honor of representing the yet-to-be-established WGBH News Department but was a lot of fun while it lasted.


  1. Steve Gilford on September 27, 2020 at 9:45 pm


    Really good to hear from you. You bring back memories of when we were an exhibit in the basement of the Boston Museum of Science and then our transition to 125 Western Avenue.

    I’m curious about the photo of Julia you mentioned. I don’t have a photo of us together.

    It’s a long story but the last time I saw her, it was in San Francisco near Union Square. She was coming out of one of the nicest hotels in the city, heading for a limousine that I expect was to take her to a winery in Napa or Sonoma. I was a different errand, on my way to take a lie detector test for the FBI to clear myself of a murder spread all across national and worldwide media of a twelve-year-old girl in Petaluma! WGBH was one of the reasons I had caught the attention of the FBI. Their specialists in profiling serial killers found my having produced children’s programming to possibly be very telling. Of course, I was cleared but I didn’t feel up to trying to explain to Julia that afternoon why this was even an issue and I certainly felt better when the killer confessed and led police to the body.

    • Bill Lenz on October 2, 2020 at 3:31 pm


      If you’ll shoot me an email to , I’ll send back the photo. It’s a production still from Western Avenue that Russ used on Julia’s 80th birthday telecast. Rolando, the Cuban expat, is handing up a plate below the counter; I’m sitting behind her, along with my fellow Crewmate Alex from Bard College, and a girl whose name is probably on the tip of my tongue. You appear to be stage managing in the foreground wearing your signature white shirt (always with a dark tie as I recall), although your back is to the camera.

      I agree with everybody else about your stories. Boy, you think Rebecca Eaton has some?! Fred, Michael et. al. – assuming that you’re in contact with her, might we discuss putting together a query that she might champion (I think her agent is Dana Newman in LA; Viking is her publisher) for another non-fiction “behind the scenes” that would bring to life (1) the human interest essence of what has curated since its inception and (2) the platform that allowed Masterpiece and so much other legendary programming to thrive.

      A WSJ article seven years ago said, “Though not billed as such, ‘Making Masterpiece’ is a joint production of the author and WGBH. They’ll share the royalties. ‘If we can sell enough books,’ Ms. Eaton said hopefully, ‘no one will ever have to have a pledge drive again.’”

      What if there were another one?


  2. Fred Barzyk on September 25, 2020 at 7:45 am

    Oh the glorious vision of Steve riding up to Anthony’s Pier 4 on a motorbike. I remember one time being refused entrance to the famed restaurant because I wasn’t wearing a tie. Steve, tremendous story, well told and filled with gracious humor. More, more, more stories, please.

  3. Deedee Morss Decker on September 24, 2020 at 11:04 pm

    I love Steve’s story but I especially like seeing comments here from names I remember so well. I loved my 2 years at GBH, 65-67. Deedee Morss Decker

  4. Olivia Tappan on September 24, 2020 at 6:47 pm

    A classic WGBH story! Thanks for remembering and retelling it.

  5. John Nadeau (Classes of 1955, 56, and 57) on September 24, 2020 at 6:35 pm

    Frankie Fontaine was from Lowell, very close to Haverhill, where I grew up. He had a night club routine in which he was the surprise winner of the Irish Lottery.

    In the routine, when a reporter asked him what he was doing when he found out he was the winner, he replied in a goofy manner, “I wasn’t doin’ nothin. I was just hangin’ around the house.”

    This became our family mantra. Whenever a family member asked another member what he or she was up to, the answer was always, “I wasn’t doin’ nothin’. I was just hangin’ around the house.”

    This response is still in use. It has been decades since I heard of Frankie Fontaine, but his legacy lives on.

  6. Bill Charette on September 24, 2020 at 6:08 pm

    Loved the story. Well told.

  7. Michael Ambrosino on September 24, 2020 at 4:34 pm

    Great story Steve. Thank you.

    Those early days you never knew who you would run into at the station.

  8. Jack Caldwell on September 24, 2020 at 4:34 pm

    “One of those special moments”

    Steve Gilford made note (above) of Seiji Ozawa. This incredibly gifted musician entered my life when I was a cameraman at Michigan State University in the late 1950’s and he was a featured “young” performer in our studio.

    Flash forward to his performance with “The Pops” – late 1960’s. The Cahners Conference Room, installation off the main lobby entrance had recently been finished. The day or two following his “Pops” peformance, Mr. Ozawa arrived for a viewing of the videotape. He sat across the table from one of the 27 inch box monitors.

    Within seconds, he moved to the other side of the table, right in front of the monitor. He was intently “glued” to watching it. Just the two of us, as I recall, were in the room.

    Why was he so focused on the screen? It was the first time he had seen himself conduct.

    Yes, another GBH happening.

  9. Bill Lenz on September 24, 2020 at 4:24 pm

    Wonderful story, Steve. I was there then but never heard this one. You (and your motorcycle) remain one of my most vivid memories of station staff (I believe it’s you in the FG of the Julia Child production still). Hope you’re well and thriving!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.