Features
The Money Room: So What?
John Kerr: The corporate officer I saw was eager to learn about ways to fund PBS programs. John Carver then sealed the deal. That visit led to a grant to WGBH of $300,000 to help fund NOVA.
Read MoreThe Money Room: Cold Calls Pay Off
Sam Tyler: Whom do I call? Why? Is this the right person? Can I wrangle a meeting? That was always the key – get yourself into an office and you might have a chance.
Read MoreThe Money Room: Of Eggs, Sliders, and Gum
John Carver: He got up from his desk, went to his conference table and produced a copy of AD WEEK, the weekly industry rag that we all pretend to read. I wished then that I had read it.
Read MoreThe Money Room: Auction Plays Cupid
Sam Tyler: Companies loved the Auction. Employees answered the phones and the CEO would sell off a table or two. Everyone had a good time.
Read MoreThe Money Room: Wrong Turn in New Jersey
John Carver: I think he took pleasure in my predicament and wanted to see how I handled it.
Read MoreThe Money Room: Fundraising Goes National
John Kerr: The corporate officer I saw was eager to learn about ways to fund PBS programs. John Carver then sealed the deal. That visit led to a grant to WGBH of $300,000 to help fund NOVA.
Read MoreThe Money Room: “Pledging” Begins at WGBH
John Kerr: Jeanne Brodeur called the phone company and bagged a dedicated and easy-to-remember phone number for us — 492-1111.
Read MoreThe Money Room: Singing for His Supper
John Kerr: Having the president of WGBH sing for his supper seemed an idea worth trying.
Read MoreThe Money Room: How I Got Back to ‘GBH
John Kerr: We selected a large, sturdy golf umbrella with a wooden handle. Our brilliant new Yale-trained Design Director Chris Pullman and his colleagues Doug Scott, Gene Mackles and others helped make it distinctive with its blue, green and white panels and WGBH’s new drop-shadowed logo.
Read MoreThe Money Room: A Life-changing Adventure
John Kerr: A viewer called to say that she enjoyed having all of us in her home asking for money on her television, but that we had left the lights on when she went up to bed.
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