The Money Room: So What?

John Kerr: The corporate officer I saw was eager to learn about ways to fund PBS programs. John Carver then sealed the deal. That visit led to a grant to WGBH of $300,000 to help fund NOVA.

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The Money Room: Cold Calls Pay Off

Sam Tyler: Whom do I call? Why? Is this the right person? Can I wrangle a meeting? That was always the key – get yourself into an office and you might have a chance.

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The Money Room: Fundraising Goes National

John Kerr: The corporate officer I saw was eager to learn about ways to fund PBS programs. John Carver then sealed the deal. That visit led to a grant to WGBH of $300,000 to help fund NOVA.

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The Money Room: How I Got Back to ‘GBH

John Kerr: We selected a large, sturdy golf umbrella with a wooden handle. Our brilliant new Yale-trained Design Director Chris Pullman and his colleagues Doug Scott, Gene Mackles and others helped make it distinctive with its blue, green and white panels and WGBH’s new drop-shadowed logo.

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