Celebrating ZOOM’s 50th Anniversary

Over the course of six seasons, millions of American children watched ZOOM, and they responded to its exhortation to participate by sending in an average of 10,000 letters every week.

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The Money Room: So What?

John Kerr: The corporate officer I saw was eager to learn about ways to fund PBS programs. John Carver then sealed the deal. That visit led to a grant to WGBH of $300,000 to help fund NOVA.

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The Money Room: Cold Calls Pay Off

Sam Tyler: Whom do I call? Why? Is this the right person? Can I wrangle a meeting? That was always the key – get yourself into an office and you might have a chance.

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